During 2021 we were trusted to fully organize the rebranding of Nikos Amarantos, the most well-known and admired Hairdressing & Beauty School in Greece. Following Panagiotis Klappas’ Strategic and Branding approach we created the new logo and all relevant applications, starting from envelopes, folders and twisting to Social Media posts, teasers, covers etc.
The new logo is bold, dynamic, fresh, it represents a clear evolution of the previous one as it becomes more balanced between the feminine and masculine energy, standing out for a new era on the company’s sixth decade of presence. Red remains as primary color while black and special shades of blue build the brand image as a whole.
The campaign was brought to life with a series of online brand content videos that pass the speech to the School's students who “dream, learn and create” near the experienced School's group of teachers and advisors. The “dream-learn-create” campaign is inspired by the beauty of differentiation and the empowerment of young creators who trust Nikos Amarantos School for their personal and professional development!
Credits:
Panagiotis Klappas: Strategy & Branding
Betty Chatzisavvidou: Branding & Corporate Identity
Tasos Kosmatopoulos: Video Production & Direction
Dimitris Kleanthis: Photographer
Giouli Geki: Prints & Posters
Nikos Staveris: Camera Assistant
